Lender CRMLendicity AIStatement reader + intelligenceLead pipelineDrag-and-drop board with stage gatesUnderwriting & closingDecisions, e-sign & 8-step closeLoan servicingPayments, collections, payoffsCompliance & auditDisclosures, rate locks, retentionInvestor marketplacePublish deals investors fundMarketing OSAI creative + governed ad opsIntegrationsEncompass, MISMO, verificationsReports & analyticsSix reports, CSV exportLead captureEmbed form + UTM / click IDsPortals & embedsBorrower portalSelf-service for your borrowersInvestor portalRaise & retain capitalPartner portalReferrals, deals, commissionsCustom domainsBuilt-in + verified white-label URLsEmbeddable lead formsOne script tag, full attribution
Pricing
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Lead capture & attribution

Marketing that ties to funded loans, not just clicks

Drop one embeddable form on your website and leads land in your pipeline already attributed — so you can trace a funded deal back to the exact ad and stop guessing what your spend bought.

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index.html
<!-- Anywhere on your site -->
<script
  async
  src="https://app.lendicity.io/embed.js"
  data-key="YOUR_EMBED_KEY"
></script>
<div data-lendicity-form></div>
Attribution

From ad click to funded loan

1
Ad click
gclid / fbclid captured
2
Branded form
on your website
3
Into the pipeline
already attributed
4
Funded loan
tied to the campaign
One embed

Your website becomes the top of your funnel

Paste one script tag and a branded application renders in place; every submission lands in your pipeline already attributed.

  • UTM parameters + gclid / fbclid on every lead
  • Honeypot spam filtering, no CAPTCHAs
  • Branded and customizable on the Scale plan
  • No Zapier, no CSV exports, no copy-paste
yourbrand.com
Get a loan quote
metautm_campaign=bridge-q2gclid ✓

One script tag

A branded form on any site — WordPress, Squarespace, Webflow, custom.

Full attribution

UTM parameters and gclid / fbclid captured on every single lead.

Spam-filtered

Honeypot filtering, no CAPTCHAs for your borrowers to fight.

Works with the rest of Lendicity

One platform, not nine tools

Lead pipeline

A pipeline built for private money, not generic sales. Stage gates keep loans from advancing before their conditions are met, so nothing slips and nothing closes half-baked.

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Borrower portal

A white-label self-service portal is the single highest-ROI tech investment for a lender servicing more than 20 loans — it removes the three highest-volume calls: balances, payment confirmations, and statements.

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Reports & analytics

Volume, funding velocity, capital utilization, delinquency, revenue, and loan-officer commissions — every report one click away, with CSV export, instead of a month-end spreadsheet marathon.

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Run your whole lending operation in one place

Start setup, choose a plan during onboarding, and be live on your own pipeline this afternoon.

Start setupSee pricing